Creative Desk

Ad commercial for Diva jewellery brand on the occasion of  Women’s Day (March 8) By PRAMITA BOSE Visuals: “Will she, won’t she?” mutters a woman under her breath while plucking leaves one by one from a twig held in her hand. She, a single, independent lady in her mid-30s, is in the next scene seen riding an auto rickshaw to an orphanage-cum-child care centre, embossed with the word ‘MATRISHAKTI’ in a large font on its signboard atop the entrance doorway.  She gets down in front of the main gate leading to the edifice painted in stark white. A baby nurse takes her to the babycare unit, a room full of cradled babies and the air around filled with their shrill cries and babbles. She is then brought closer to a cot and the caregiver lifts a beautiful baby girl in a swaddle to put it into the visitor’s arms. The baby feels a new touch, looks up and instantly blinks with a sunny sweet smile at her newfound warmth of love and care.  The lady heaves a sigh of relief, beaming ...

HERs Jewellery...Find your voice with HERs By PRAMITA BOSE You know when to say yes and when to say no You know when to stop and when to go You know when to speak and when to stay silent You know what to do and what not to You know what to hold and what to let go You know how to fight, win and shine You know what to choose and when to loosen the noose You know how to raise the bar and change the game You know how to right the wrongs, how not to keep things the same You know how to turn the tide in your favour, how to be a saviour You know where to find your true identity, when to be unapologetic and what exactly to want You know You are today's woman The world is your oyster Discover the pearl inside you to spread your gleam and glitter the world around with your magical aura Shine in style with HERs jewellery on every occasion Designs that are inimitable, authentic and dictate fashion ********************************************************************...

Portrait of Love   By PRAMITA BOSE He paints at ease with a confident hand Steady and poised Standing in front of his easel His mind already scribbling a sketchy idea Outlining his desire to be filled in with his vision Brushstrokes oscillate between light playfulness and sharp boldness Colours dripping across the expanse of his canvas Varying from faded shades to dark tones From nervous patchiness to a liquid melody The palette looks balanced Bearing the signature traits of the artist His smooth flourishes and thoughtful pauses Lend a character to his work of art Layered and reticent Words buried deep inside But vocal with a unique language of creativity Earthy hues highlight this wonderful craft Oil bottles and acrylic tubes ooze out his passion Rendering fruition to his imagination Giving shape to his inspiration Arousing his suppressed feelings and invoking divine intervention Letting all his creative juices flow Unbridled as if...

Love Note By PRAMITA BOSE I want to extend our crossing of each other’s paths from a dot to a line Our official correspondence from a mail to a meeting Want to extend our virtual chats from a syllable to a sentence Our frequent interactions from mere words to interesting conversations I want to extend our casual dates to serious commitments This flitting wow appeal to eternal vows I want to extend ‘me’ and ‘mine’ to ‘we’ and ‘us’ My romantic route from your eyes straight down to your heart Our relationship from memorable moments to the journey of a lifetime I want to extend our BFF status to man and wife This love note to a ‘till death do us part’ letter I want to convert this unexpected beginning into endless possibilities Will you be my co-passenger on this journey? My fellow rower in blue waters through the green wilderness in a tiny boat? Come, let's make this earthly exchange a heavenly bliss! ****************************************************...