International Women's Day Month Special (Fictional Advertorial)
Ad commercial for Diva jewellery brand on the occasion of Women’s Day (March 8) By PRAMITA BOSE Visuals: “Will she, won’t she?” mutters a woman under her breath while plucking leaves one by one from a twig held in her hand. She, a single, independent lady in her mid-30s, is in the next scene seen riding an auto rickshaw to an orphanage-cum-child care centre, embossed with the word ‘MATRISHAKTI’ in a large font on its signboard atop the entrance doorway. She gets down in front of the main gate leading to the edifice painted in stark white. A baby nurse takes her to the babycare unit, a room full of cradled babies and the air around filled with their shrill cries and babbles. She is then brought closer to a cot and the caregiver lifts a beautiful baby girl in a swaddle to put it into the visitor’s arms. The baby feels a new touch, looks up and instantly blinks with a sunny sweet smile at her newfound warmth of love and care. The lady heaves a sigh of relief, beaming ...