International Women's Day Month Special (Fictional Advertorial)
Ad commercial for Diva jewellery brand on the occasion of
Women’s Day (March 8)
By PRAMITA BOSE
Visuals: “Will she, won’t she?” mutters a woman under her breath while plucking leaves one by one from a twig held in her hand. She, a single, independent lady in her mid-30s, is in the next scene seen riding an auto rickshaw to an orphanage-cum-child care centre, embossed with the word ‘MATRISHAKTI’ in a large font on its signboard atop the entrance doorway.
She gets down in front of the main gate leading to the edifice painted in stark white. A baby nurse takes her to the babycare unit, a room full of cradled babies and the air around filled with their shrill cries and babbles. She is then brought closer to a cot and the caregiver lifts a beautiful baby girl in a swaddle to put it into the visitor’s arms. The baby feels a new touch, looks up and instantly blinks with a sunny sweet smile at her newfound warmth of love and care.
The lady heaves a sigh of relief, beaming happily and fighting back her tears of joy. Yes, God has answered her prayers at last. The tiny little bundle of bliss did accept her for a lifelong bonding, which she thinks, could be stronger than the umbilical cord, had she been her biological parent. The lady then kisses her baby’s forehead, girdles a sterling silver chain with a heart-shaped pendant around her delicate neck and cuddles her closer to her bosom, whispering a promise of dedicated motherhood in her ears: “You are my little angel. I’ll be your soul sister and the guiding polestar all along your journey.”
On the occasion of International Women’s Day, she embraces single
motherhood by choice and not under societal pressure. She is then shown clearing
all the documents of formalities and calling an app cab to ride back home
rejoicing with her daughter.
Tagline: Diva jewellery…Discover the diva in you
Ad commercial on activism in favour of equal democratic rights to commemorate International Women’s Day (March 8) and salute the spirit of women and their willpower
We are in the first quarter of this 21st century and still clamouring for equal rights, gender parity, workplace security for women and inclusivity of their voices as well as for those representing the third gender and the members of the queer community.
Visuals: Saritaben is a sweeper appointed in a government office and
belongs to the category of fourth class staff. While mopping a corridor of the
premises, she says assertively: “Workplace security is my birthright, not a
privilege. I’m a citizen of this democratic country and also cast my vote.”
Vandana Mathur is a
well-placed banker. She too pledges for workplace security and breaking through
the glass ceiling. “I have a high-salaried job position and yet I can fall
victim to undue discrimination. I firmly put my foot down on any kind of
misdemeanor and gender bias in the professional sector.”
Ranjita is a quiet
and docile six-year-old girl, studying in standard 2 at a high-profile English
medium school in a metropolis. She fears abuse and bullying in the hands of her
rowdy classmates. She is visibly upset and raises an alarm at home. She vents
out her phobia to her parents who immediately report the matter to her class
teacher only the following day. Without further ado, the teacher takes the
complaint to the managing committee, headed by the school principal, and the
errant students are brought to book. “My daughter could muster up her courage
to confide in us. We as parents acted on the issue instantly to prevent the
crime from getting worse. I appeal for my daughter’s security at school. It is
her moral right,” states her father, who avows to stand as a rock-solid pillar
of support and continue fighting for her justice,
Dr. Shalini Verma is
a gynecologist and has to run a hectic schedule at a private hospital. She
handles emergency cases too often and works almost round the clock on long
shifts with minimal breaks. She too roots for workplace security and
maintenance of basic sanitation and hygiene for the health workers. “This is
not our demand but what we deserve rightfully,” she lays an emphasis.
70-year-old senior
citizen homemaker Anita Rakhsit expects respect, love and care from her family
members. “I’m not a daily wage earner but have been actively managing household
chores for 50 years without being granted any leave. Acknowledgement should be
our perks, not domestic violence. It pains my soul and bleeds my heart to
witness and hear about such cases. I advocate senior citizens’ right to live
with dignity in their own homes, among their blood relations,” she prays.
The above campaign
gives a shout-out to the crusaders who champion the cause of equality and
security cutting across gender lines and demographics (for the fairer sex and
the weaker or marginalised sections of the society) on a regular basis.
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